This Russian model agency only accepts models ages 45 and above to challenge the fashion industry.
A modeling agency is Russia is breaking the norms and conventional by hiring models ages 45 and above. They want to prove that beauty doesn’t have an expiration date and it is truly in the eye of the beholder. On the photos, you can see how these models aged gracefully that makes the pictures stunningly gorgeous.
This Russian model agency is called Oldushka, an agency that fights back against the fashion industry that is busy airbrushing imperfections and undergo cosmetic surgeries to remove flaws. This was founded by photographer Igor Gavar who aims to embrace beauty regardless of age, and most of the models are aged 60 and above.
Oldushka’s older models get plenty of work in Russia, appearing in mainstream catalogs and advertising campaigns.
Check the photos of these amazing and incredibly beautiful models below:
The 61-year-old Tatjana Nekliudova.
The 45-year-old Sergey Arctica and the agency’s youngest model.
The 70-year-old Irina Belisheva.
The 62-year-old Valentina Yasen.
The 73-year-old Victor Sosnovtsev.
The 72-years-old Olga Kondrasheva.
The 75-year-old Nina Ivanovna.
The 80-year-old Irina Denisova.
We hope that this will also inspire other countries as well to do likewise and embrace the beautiful side of aging. Besides, age is just a number. It should not define a person, hinder them from doing things they love, drag their confidence, and feel less of themselves. Let’s get rid of discrimination and just spread love and acceptance.
Always remember, you are BEAUTIFUL!